Bogaard Arena Solutions

Being a professional communicator is no longer just about putting out the company newsletter or posting the latest leadership message on the intranet. It’s about helping people in the organisation connect with each other. Bogaard Arena is commissioned to do just that: to support, coach, train and enable organisational communication that improves efficiency, performance and results.

Bogaard Arena is Lindsay Bogaard who runs the company as a one-man-band. In some instances, Lindsay brings in ‘associates’ to assist with her work as appropriate. These associates are respected contacts: people who work in complementary areas of communication like journalism, design, video production, multimedia delivery, change management or training. Every project is managed by Bogaard Arena to bring consistent approaches for high-value outcomes.

Bogaard Arena works in four distinct areas:

• designing and delivering communication plans
• coaching individuals on the use of communication
• designing and delivering bespoke communication learning packages
• shaping organisations into being environments that propel effective communication.

These activities could involve:

Communication Learning

Much about communication relies on the awareness and competences of people who send and receive messages. In other words, everybody in an organisation is a communicator. Learning packages can be tailored to groups and address the following questions:

• What is communication about today?
• Why does it sound easy but is notoriously difficult to get right?
• What’s the difference between communication that employees need to do and communication that the communication department does?
• What are the communication tensions that we need to navigate?
• What is my communication role in this organization and how can I do it better?
• What are the known working communication practices in the industry that we can use?
• What can I do differently?

Auditing Communication

Are people getting the information they want? How could people behave differently to yield better communication results? Are your managers fulfilling their role as communicators?

When lines of communication aren’t as effective as they could be, Bogaard Arena finds out where the blockages are by conducting interviews and analysing communication processes. Very often the improvement areas are simple changes that improve efficiency and reduce frustration.

Strategic Planning

What are your goals? What communication objectives will help you achieve those goals? What does that mean in terms of communication activities and how can you measure them? What improvements could be made to improve the impact of your communication work? How can you get a balance between information overload and producing different materials to suit different people? Does any of this link with work taking place in another part of your organisation?

Bogaard Arena specialises in writing strategic communication plans in complex international environments.

Providing Hands-On Change and Communication Support

Bogaard Arena carries out communication activities like:

• Copywriting
• Managing the production of media materials
• Stakeholder management
• Surveying and sensing
• Event and workshop planning and delivery
• Advising and coaching